Video: The Ins and Outs of Authorship
Google's innovations with rel="author" and rel="publisher" are explored in this video, including ideas on how ecommerce companies can begin using it.Categories: Content StrategyeCommerceSEOVideo
View ArticleRKG Announced As A Top Advertising & Marketing Job Creator in US
Inc. magazine’s Hire Power Awards recognizes America’s leading job creators. Categories: Agency PracticesBusinesseCommerceMiscellanyRKG
View ArticleGetting Started With International Paid Search
Best practices for targeting your international paid search program, structuring campaigns, and calculating geo-target bid modifiers.Categories: eCommerceGooglePaid SearchWeb Marketing
View ArticleVideo: The Value of Mobile in Paid Search
In this video, discover our latest findings from the 2014 Q1 Digital Marketing Report in the area of mobile devices within paid search, and find out more about Google's new tool: Estimated Cross-Device...
View ArticleVideo: How to Optimize Your Social Media Program for Twitter
Are you optimizing your social media program to take advantage of Twitter's active and growing user base? This latest video in RKG's #socialseries discusses best practices for marketing on...
View ArticleVideo: 2014 Q2 Findings to Prepare You for the Holidays
Discover just how well digital channels performed in Q2 of 2014, along with which factors drove growth the most, in this video from Paid Search VP Rachel Schnorr.Categories:...
View ArticleVideo: Google Shopping Campaigns – What's New
Part one of our three-part video series on Google Shopping Campaigns takes you through key differences between Google Shopping Campaigns and legacy PLA campaigns.Categories: Bid...
View ArticleGoogle Launches Estimated Cross-Device Conversions for Display Ads
Advertisers have had this tool for search on Google.com for just over a year and have been able to incorporate cross-device data into their bidding and budget decisions. The extension of estimated...
View ArticleVideo: A Close Look at How Brands Leverage Twitter
Dive further into the Twitterverse in this video from George Kamide and see real-world examples of brands engaging and building audiences on Twitter.Categories: Content StrategyeCommerceRKGSocial...
View ArticleVideo: SEO for Holiday Pages
Follow the advice in this video from RKG Marketing Strategy Director Megan Geiss on how to keep your holiday web pages alive throughout the year.Categories: eCommerceHolidayRKGSEOVideo
View ArticleVideo: 3 Holiday Tips for Display Campaigns
Learn the most important tactics for getting your display campaigns ready for the holiday season in this video from RKG's Director of Display Management, Michelle Alfano.Categories: Bid...
View ArticleMerkle | RKG Digital Marketing Report: Q4 2014 Released
We’re pleased to announce today’s release of Merkle | RKG’s Q4 2014 Digital Marketing Report for download. The DMR highlights the latest trends in paid search, search engine optimization, display...
View Article15 Tips for Creating a Strong Digital Marketing Strategy around Your TV...
Hot on the heels of the 2015 Digital Bowl, we'd like to offer marketers a few guidelines for making their television advertisement shine in the digital world.Categories: eCommerceLink...
View ArticleeBay Commerce Network SKU-Level Bidding Out of Beta, Increases Advertiser...
A new eBay Commerce Network SKU-level bidding option could be a useful tool for a merchants looking to optimize their CSE campaigns.Categories: Comparison ShoppingeCommerce
View ArticleMerkle|RKG Digital Marketing Report: Q1 2015 Released
We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across...
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